“She was so poor, all she had was money”
Those are the first words of the song “Pobre Cristina” by J. Sabina.
And these words are what inspired the brand Poor Christine,
a song that takes about the unhappiness of Christina Onassis,
daughter of Greek mogul Aristotle Onassis.
Using something I do not wish on anyone as inspiration,
in 2015 I decided to create a brand that would evoke the exact opposite: my own happiness,
as well as the happiness of every single person who this project touches, directly or indirectly.
Including those who supply me with raw materials, my clients
but also every single living thing on this Earth.
HAPPINESS = WEALTH